Nitika Tolani
Designer & Creative Director

About

Nitika Malik

Born and raised in northern California, I currently live in New York City. I am a design entrepreneur, creative thinker, media binger, brand enthusiast, letterpress oogler and DIY lover. When I'm not escaping the city with a book, you'll probably find me sweating it out in barre class, striking out at Zog Softball,  or organizing themed happy hours. If you are interested in a freelance job or just want to say hello, please contact me here.

Education

M.A., New York University, New York (2013)

B.S., California Polytechnic State University, San Luis Obispo (2009)

 

Hey, I’m Nitika.

I help entrepreneurs elevate their branding to propel their mission to the next level of impact. Consider me a true creative partner, passionate about representing your vision authentically to convey trust, evoke connection, and drive results with your customers. Using my 15 years of expertise in Brand Design, Creative Direction and Marketing, I work backwards from business objectives to strategically develop creative output.

My approach focuses on:

- Crystallizing your vision and translating it into tangible creative strategy
- Understanding your business and differentiating from the competition
- Designing assets that drive conversions: websites, pitch decks, and more
- Crafting brand systems that set you up for success

I specialize in:

Logos
Color Palette
Typography
Style Guidelines
Business Cards
Websites
Pitch Decks
Social Media Templates
Collateral (e-books, one pagers) 
Customer & Employee Gifts

I’ve worked with global brands, tech startups, and small businesses to craft design systems and marketing assets that are equal parts beautiful, thoughtful, and scalable. Adept at simplifying the complex and building a complete narrative with minimal client time investment. Formerly in-house at Spot AI, Ooyala, GetInsured, Penguin Random House, Maxim-IC, Tiny Prints and Disney. Freelance clients include Impira, Invoice2go (now Bill), Skybox, Dalet and Saison SF.

Design is not merely producing an ad or a logo. It is about aligning with business objectives. It is about simultaneously leveraging strategic vision, user focus and iterative methodologies to tell a brand's story in the most true and compelling way. Design is a business imperative.

Good design is good for business. Ready to build a brand that works for your business? Let’s connect! Contact me here. You can expect to hear back from me within two business days.

ABOUT / 

Born and raised in the Bay Area, I live with my husband and three children in San Ramon, California. I am a creative who loves to help build brands that speak to stakeholders on an emotional level. I find brand’s ability to shape both customer and employee journeys to be incredibly interesting, and have a passion for connecting business objectives to creative output. When I'm not thinking about design, you'll probably find me sweating it out on the yoga mat, making a cup of chai, brainstorming home reno ideas, or spending quality time with family and friends.

Education / 

M.A., New York University, New York, NY
B.S., California Polytechnic State University, San Luis Obispo, CA