Ooyala Brand Personas
Deliver the Content That Connects
Ooyala’s video platform helps businesses make informed decisions about what content resonates with their customers—and what doesn’t. Brand personas were developed to identify those end-users along with the type of content they consume. The abstract double exposure photography and video technique implemented helps to illustrate this, differentiate Ooyala from competitors, and emphasize personalized experiences for the end user.
Created for use on the ooyala.com home page.
My role /
creative directed photo shoot for home page imagery including wardrobe and styling
UI designer for web assets
facilitator between Creative Services and Digital Marketing for site launch
Impact /
11% increase in sessions
31% increase in goal completions
Drastically reduced development time
Improved site speed