GetInsured
In parallel with the start of open enrollment in October of 2013, GetInsured was ready for a fresh presentation of its brand and that began with the company logo. The goal was not a reinvention, but rather a "refresh".
before
after
- Removed ".com": To avoid stigma associated with the dot-com bubble burst
- Adjusted green and blue: To evoke feelings of trust
- Removed drop shadow or gradient: Lends to clarity, ease of reproduction, and a more modern style
- Proxima typeface and upright check mark: Creates perception of stability
- Uppercase 'i': Demonstrates maturity/growth
