The Car Wash Show
ICA: International Carwash Association
Spot AI attended the largest car wash show in the country. With a 20x20 booth at the crowded Las Vegas Convention Center, we knew we had to make a “splash” and we did. With our hyper-specific industry targeting and event location considerations (When in Rome!) we generated $1M in pipeline from this event. In collaboration with Product Marketing, Demand Gen, Design and The Rogers Company – I orchestrated our booth experience front-to-end, including: floor plan, furniture, apparel, booth graphics and content, video experience, landing pages for tablet sign-ups, and large interactive touchscreen.
Experience highlights driving high engagement
Cash giveaway promotion and styling inspired by the showmanship of Las Vegas and the winning mindset of successful casino players
Content masterfully intertwined that winning mentality with Spot AI branding
Industry influencer videos mounted strategically to catch foot traffic from all sides of booth footprint
Seamless tablet sign up experience with each rep conversation
Interactive touchscreen attracted prospects walking by even when a Spotan was unavailable to engage in direct conversation
What happens in Vegas…doesn’t have to stay in Vegas.
Win big with Spot AI • Turn Video Data into Revenue
Spot AI @ ICA 2023
Result / This event generated 300+ leads and $1M in Sales pipeline.
My role / Creative Director
Developed content strategy in partnership with demand gen, product marketing and events
Connected business objectives to output
Collaborated closely with and led our amazing Senior Designer on production of all materials
Orchestrated booth experience front-to-end: floor plan, furniture, apparel, booth graphics and content, video experience, landing pages for tablet sign-ups, large interactive touchscreen