Product Explainer
Spot AI is working toward innovating and owning the Video Intelligence category. One of the challenges that comes with category creation is the prerequisite to educate your audience that they have a problem in the first place. After which you can go about convincing them you are the right people to solve that problem. This explainer video was created to assist our Sales Team by educating prospects and lowering the barrier to entry. We set out to clearly and simply describe the problem in the industry, who Spot AI is, what we do, and why we should be the ones to help. Audience is primarily blue collar businesses requiring cameras to monitor physical operations. Industry targets include: manufacturing, car washes, SLED, retail. Personas include: IT, Operations, Security, Facilities.
My role / Creative Director
Aligned business requirements to output, including: managing stakeholders, project managing the initiative, synthesizing requirements and business objectives, building the storyboard, gathering alignment, guiding design, animation and voice over talent