Impira Recruiting
This recruiting postcard was the first piece of collateral designed to present Impira’s new brand which would be publicly launched in the coming weeks. I selected all photography and graphics with care to ensure brand guidelines were adhered to. I worked with Recruiting on content to make sure desired communication goals were achieved. Design and copy go hand in hand and are significant to express the brand in a way that is digestible and authentic. I recommended printing three designs for the front of the postcard to better represent the diverse candidate demographic being targeted. Moo (the print vendor of choice) offers versioning at no additional cost, so it was a win-win!
Front /
Back /
My role / designer, copy editor, print vendor research and selection of finishings