Nitika Tolani
Designer & Creative Director
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Only Ooyala Campaign

'Only Ooyala' is an integrated marketing campaign launched in Q3 2016. Digital, Product Marketing, PR, and Creative teams collaborated to build the campaign, which highlighted 25 customer success stories and Ooyala's comprehensive solution stack. This campaign was well received both internally and by customers, referred to as the best representation thus far of what Ooyala does.

Goal: Showcase Ooyala's unique value propositions in the market and highlight differentiators that set Ooyala apart from the competition.

Solution: Thematically and boldly stake a claim on specific capabilities, benefits, solutions and results that customers can or did achieve only with Ooyala. Highlight Ooyala's integrated product offering through the lens of our customers.

My role: key design strategist in developing visual campaign language, project manager and lead designer of campaign microsite, production specialist delivering ads to support digital campaign

IMPACTS OF MICROSITE:

Visits: 10.7K

White Paper Downloads: 752

Average Time Spent: 1:35 minutes

Drove significant engagement with new and engaged prospects

Communicated integrated product offering across Video Platform, Media Logistics and Ad Tech

Inspired positive brand perception—referred to as the best communication of Ooyala's offering to date

 

ooyala.com/only-ooyala

Only Ooyala Campaign

The "Only Ooyala" brand awareness campaign was created to showcase Ooyala's unique value propositions and highlight differentiators that set them apart from the competition. Designed to stake a claim on specific capabilities, benefits, solutions and results that customers achieved only with Ooyala and highlight Ooyala's integrated offering through the lens of our customers.

ooyala.com/only-ooyala

 
 

Results

Visits / 10.7K
Downloads / 752
Average Time Spent / 1:35 minutes

Metrics pulled 12 weeks after Q3 2016 launch

 
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  • Drove significant engagement with new and engaged prospects

  • Inspired positive perception — referred to as best communication of Ooyala's offering to date

 

My role / key design strategist in developing visual campaign language, project manager and lead designer of campaign microsite, production specialist delivering ads to support digital campaign

 

Prior to arriving at the final expression of the campaign, the creative team did a development exercise. Below are examples of my ideation.

 
 

Concept 1 / Player highlights part of background image to articulate Ooyala as a video company. Imagery and messaging supports customer story tied to each product offering. 

 
 
 

Concept 2 / Factory workflow vector (borrowed for rapid iteration) represents content supply chain cycle of Ooyala's customers. As users click through navigation links, relevant sections of the graphic highlight to draw visual connection and demonstrate the breadth of Ooyala Solutions. Additional interactivity could be incorporated in the graphic.