A Day in the Life with Spot AI
Customer Story | Camel Express Car Wash
Goal: Build a testimonial video series that inspires prospects to consider Spot AI for their business
Strategy: Center the customer as the hero and Spot AI as the sidekick
Consideration: Minimize disruption to our customer’s place of business
Tactics:
Produce the first story of the series with a supportive customer who is also an industry influencer
Film in Nashville on-site at a customer’s car wash
Shoot interviews in car wash tunnel after hours to achieve a unique + authentic backdrop and our own sound stage, while also minimizing disruption to customer’s business
Build an emotional connection with the business and it’s mission: capture the origin story of COO, Tyler Slaughter, and introduced Training Director John Sproul and Sales & Fleet Manager Devario Parson
Showcase what a day at Camel looks like with Spot AI
Highlight impact Spot AI has on their operations and the emotional benefits created for their people
Impact
20,000 impressions: LinkedIn Organic
Evergreen: used at events for over two years, multiple industry-specific ads, e-mail marketing
Generated excitement and boosted morale internally both at Spot AI and Camel Express
My role / Creative Director
team
Cinematography / Luke Grigg
Associate Producer / Carter Rubio
Motion Design / Ryan Hoog
BTS
