Ooyala Flex Campaign

I collaborated with a team of two designers and Creative Director to ideate visual language for the Ooyala Flex campaign and drove microsite project execution. Creative for this campaign was developed in rapid iterations alongside messaging.

Challenge / develop brand campaign to raise awareness for Ooyala Flex across regions
Demonstrates / collaborative concepting to final execution
Design process stages / broad concepting > design selection > refinement > execution

I iterated on various tagline concepts that were in development. This is a broad strokes visual exploration in which I chose not to hold myself to brand look / feel.

I find this initial approach inspires higher levels of creativity and innovation.
Brand and business constraints can come later.

*These are conceptual directions:

Concept 1 / Stop making video in the dark*

Concept 2 / Llama without drama*

Concept 3 / Faster, Smoother, Better.* (3-part series)

Concept 4 / Flex your media workflows* – Conceptual direction for Ooyala Flex designed to emphasize the single most important aspect — the flexibility of the product to integrate with a host of third-party apps

This concept inspired the production of a motion video featuring a professional contortionist. The result was unpopular with management and we needed to pivot. With little time left, myself and a senior designer executed a new type-driven direction.

Here are the final digital landing page concepts.

This direction was selected by stakeholders as a result of user testing. It highlights bold, somewhat cheeky messaging with simple, striking visuals that aligned with the Ooyala Flex visual identity.

Digital ads drove users to these personalized campaign landing pages—with each message catering to a specific audience.

My role in the chosen direction / creative collaborator and guide, project manager driving landing page deliverables, moral supporter

This project did not travel in a straight line.

But, I think it demonstrates my ability to brainstorm, iterate and execute a direction on-time and to completion—regardless of any changes along the way.