Nitika Tolani
Designer & Creative Director
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Buyer's Guide

The Car Wash Show | ICA: International Carwash Association | Event Branding by Nitika Tolani | Spot AI attended the largest car wash show in the country. With a 20x20 booth at the crowded Las Vegas Convention Center, we knew we had to make a “splash” and we did.

 

Buyer’s Guide

The Buyer’s Guide, focused on the IT persona, is Spot AI’s first cornerstone piece of content intended to build brand awareness and re-engage pipeline leads. Within 8 weeks from launch, we generated 160+ downloads and initiated 50+ conversations with prospects. Distributed via LinkedIn, Organic and Paid.

 

Guide abstract

Artificial Intelligence has finally had its “hello world” moment. ChatGPT is everywhere. And AI has its largest opportunity yet to revolutionize Video Surveillance systems. But the Video Surveillance market is crowded, complicated, and confusing. Countless players have emerged offering similar products. You could spend months to evaluate options and navigate the complexity, but you shouldn’t. This guide will cut through the noise, and break down the considerations when thinking about how to select your next camera system.

 
 

Connection is influence. If you can connect with your customer, you can inspire action. I align business objectives, stakeholder requirements, content and design strategy to build assets that inspire connection.

 
 

assets

linkedin ads | landing page | pdf

 
 

from FIRST REV TO FINAL PRODUCT

Copy and design go hand in hand. They enhance one another to build a compelling, customer-centric and ideally high-performing asset. I iterated closely with our co-founder on language, hierarchy and content flows, which enabled me to transform a decent piece of content to a frictionless read that resonates.

 
 

After

Before

After piquing a prospect’s interest enough to download a piece of content, the first few pages are crucial to maintaining that momentum!

My role / Creative Director

  • Iterated content strategy in partnership with co-founder

  • Led and designed alongside Senior Designer to bring Spot AI’s refreshed identity to life across assets: ads, landing pages, guide

 

IMPACt 8 weeks from launch

  • 50+ prospect conversations initiated

  • 160+ guide downloads

  • 8% landing page conversion

  • 0.6% LinkedIn ad clickthrough

  • 1st ToFu cornerstone content piece

  • Used as a foundation to develop new collateral templates with Spot AI’s refreshed branding